Facebook Messenger Adds Apple Music And Spotify Compatibility

When enabled, users can play a song within Messenger without leaving the app or chat.

"The Mastercard vision is to support all forms of commerce - addressing the full range of merchant experiences and consumer needs, and ensuring that every one of our accounts is as digital as the people using them", said Garry Lyons, chief innovation officer of Mastercard, in a press release. The company announced that its digital wallet system is now compatible with several of Facebook Messenger bots.

Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.

Bots have been built to help Messenger users shop, order takeaways, and even send money across continents.

The new product was unveiled during Facebook's prestigious F8 Developer Conference in San Jose.

As more and more brands compete for consumers' attention on Messenger, the platform could become fairly noisy.

So, what does Messenger Platform 2.0 look like? There are now 100,000 business bots on Messenger.

"Our Messenger community in the USA can now connect with the rest of the world via Western Union's services-either digitally or to a physical location-when sending money", said David Marcus, Vice President of Messenger. The headline features happen to be chat extensions and a new discovery tab. It aims to be the Yellow Pages of chat apps. Nearly all the bots that launched with much fanfare at F8 a year ago were immediately disappointing. That's a cultural thing. Businesses can also check which particular codes are being scanned the most.

Apple Music integration with the Chat Extensions is also planned with no firm data announced. Now, you can drag them into group conversations. Taco Bell and Domino's were among the early adopters of the technology and for good reason. A bot can be added to the group, allowing for the conversation and experience to be shared on social media.

Already, there are several major companies signed up, including Uber, the Wall Street Journal, Hipmunk, Kayak, and more.

Small businesses without budgets for bot programmers can play too with a new Smart Replies tool.

Think easy-to-answer questions like "What are your business hours?" or "Where are you located?" and other basic information.

Measuring user behavior offline dovetails nicely with Facebook's other tools, which are created to help companies track their users in aggregate across a variety of digital platforms.

M, our virtual assistant, now makes suggestions in your conversations, offering up ways to make your life simpler. With more than 1.2 billion monthly users and over 100,000 monthly active bots, we are focused on learning and building for our developers. There's also a new tab just for games.

It's clear where Facebook is going. Now he wants to make them easy to find.