HomePod, Apple's 1st major new product since Apple Watch, unveiled

Just as Google and Facebook did at their developer conferences this year, Apple announced an augmented reality platform called ARKit to allow developers to more easily create augmented reality apps such as Pokémon Go, which overlay digital objects onto the real world.

Apple has embedded 27-inch Retina 5K display with support for 1 billion colors in new iMac Pro. Apple says the new iPads offer 30 percent faster CPU performance and 40 percent faster graphics performance versus the A9 chip. It will allow users to automatically block auto-play videos by detecting videos that shouldn't be playing when you open a webpage to read an article, for example. The new iMessage comes with a redesigned app drawer for apps and stickers, and also has the ability to sync better with iCloud. Apple announced the MacBook Air will be receiving a similar hardware upgrade, but didn't get into the specifics. For the customers in the US, UK, and Australia, the speaker will start shipping by December first, in White and Space Gray color options. Google recently launched its own Echo imitation, the Google Home, powered by the still-nameless Google Assistant. Previously, hours before the event, Apple's Files app appeared on the iOS App Store for iPhone and iPad, as noted by Steven Troughton-Smith. Moreover, it also includes organizing your files in one place, something we have always wanted in iOS. Apple is taking on money-sharing apps like Venmo and Square Cash, as you'll be able to use Apple Pay to send friends money via chat.

iMac Pro: Apple's new desktop computer is the most powerful the company has ever produced.

One of the highlights of the show this year was the upcoming iOS 11 for the iPhone and iPad, which Apple says is the largest iOS update it has released to date. In addition, Siri can help you translate English words into Chinese, Spanish, French, German, or Italian.

Live Photo on iOS will now receive more fun effects.

The watch can communicate with some gym equipment to share data between the two - like your heart rate or the treadmill's incline. You can also use both of your hands to select multiple files, integrate with the rest of the interface, basically, it's a well thought out app which is built to boost your productivity.

If someone does text you while you're driving, the phone can respond with an automatic message telling them you're driving and can't respond just now.

Apple Watch has emerged as the market leader for smartwatches _ but it has competition after including basic fitness trackers in the count.

While Apple is going after Amazon with the HomePod, it's offering an olive branch with Apple TV.